ALLSTATE | RIDE FOR AWARENESS
Nate Hudson is riding an Indian Roadmaster across the country on behalf of Allstate to help make the roads safer for everyone. He's asking the DMV headquarters in every state to add one question to their state's driver education curriculum highlighting the importance of sharing the road with motorcyclists. In the process, the Allstate Ride For Awareness hopes to raise awareness for motorcycle safety throughout the entire country.
For this campaign, we created a custom website so that users could follow the journey via blog posts, Instagram photos and videos. In conjunction, we shot videos from the road in Nashville and Colorado, giving our audience a more in-depth look at Nate's experiences and the beauty of the two cities.
RFA in Nashville
RFA in Colorado
Ride for Awareness Website
